Company Profile

The name “Business Navigation” is a life story of people.

In 1989, I have established in partnership a Management Consultancy company in Israel.

This was done with Ms. Anat Lechner, today a professor of Management in New York, and with Mr. Michael Sternberg, MBA – psychologist from Jerusalem.

We had a nice dream. We had a nice product and a lot of enthusiasm that took up to heights and to the most interesting times I had in my life.

The first name of the company was “Synergy”. Our self developed product made family owned companies buy from us a multi-level intervention in their business and private lives, in view of navigating the business to a better future.

We worked with all levels of the organization, synchronizing the different parts of the company, in view of achieving the mission and vision statement of the owners. This was parallel to initiating courses of management and customer service orientation for the staff.

We have written nice chapters in the book of “Synergy”. We were involved in some of the most remarkable contemporary projects in Israel of that time.

We were a disciplined “Trio”. We used to come back from the customer’s business and sit down for long deep discussions about the business, the psychological need of the organization and the people in it. In most cases, our solutions made a real difference for our customer. The organization grew and was on its way to achieving its goals.

Our Trio grew up to a Quatro, when late David Jacobs joined our team and became a part of our small company. David was a South African, experienced Organizational Consultant. He had worked abroad and gave “Synergy” a lot of life experience and knowledge. David is represented on the front page of my site with the slogan he gave us, “Winning is all in the mind”.

Here are some of the projects that were made by “Synergy” at the time:

“Phoenix” Insurance Company Ltd.

Chief Consultant to the C.E.O.
Management Consultancy

“Neviot” Insurance Agency Ltd.

Chief Consultant to the C.E.O.
‘Recruiting and training agents’ project

“Best Buy”

Home Appliance Company
Family business advisory
Consultancy to the C.E.O., in management and strategic planning, marketing, sales.
Marketing surveys analysis and readapting sales display area. Image development, Management team building and maintaining

“Yaniv Enterprises” Ltd.

Major manufacturers of calendars and diaries
Family business advisory
Chief Consultant to the C.E.O.
Management building
Sales force development

“Keren Or Jewelry” Ltd.

Consultant to the C.E.O.
De-facto performance of company management


Nation wide company, the largest home appliances production chain in Israel
Chief consultant to the C.E.O.
Consultant in sales training
Marketing survey analysis
Readapting sales display area

“Shahal” Emergency Ambulance Services

Establishment of the Marketing strategy and sales force recruitment and training
Marketing procedures, advertising and training
In 1987, I was invited to head a program to introduce “Shahal” Emergency Ambulance Services in London. I set up the entire business planning, including the organization, marketing and the complete infrastructure, together with the British representatives and promoters. I have acquired the invaluable experience that will lead to the project to be initiated in Romania. In 1998, I have established the first private emergency service in Romania.

Time went by and the projects grew. But not everything went well for “Synergy”.

Anat, the living force of our team, left to the USA for a log term Doctorate Degree program. Anat never came back to “Synergy”, nor to Israel. David Jacobs died and Michael and I had to split on a personal background.

As the partnership of the company was changed, I have decided to give my consultancy activity a new name. The name was “Business Navigation”.

The projects of Business Navigation brought me to my next chapter in my life, the enterprise in Romania, but this is already another story.

I will never forget the time and the Trio of “Synergy”. The years as a consultant gave me a unique opportunity to work in management, from different levels and points of view. I have learnt so much about management that years in the University would not offer.

I also miss you guys, Anat, Michael and David.